20. Wild Card

Harry Styles is not Pleased by limiting himself to the music industry

Earlier in the year 2021, Harry Styles signed onto an undisclosed company that was categorized as luxury products/beauty products. Anyone who is a fan knows that Harry doesn't shy away from wearing makeup or dresses, or painting his nails. As a fan, the first thing that came to mind was 'Harry is going to release nail polish.' I like to think I know the inner workings of his mind because come to find out, I was right. 

Introducing Pleasing, Harry Styles' first brand | British GQ
Months later, Harry was seen with a sticker on his phone case that said 'Pleasing.' Fans began to speculate that was going to be the name of his brand since there was yet a brand to exist. After the San Jose, CA show on November 11, the same night Taylor Swift dropped her version of Red, Pleasing was billboarded on all of the signs around the local venue. That night Harry Styles' Pleasing beauty brand was released to pre-shop. 

Harry Styles Fashion Archive on Twitter: "👀 new “Pleasing” sticker on Harry's phone 👀 https://t.co/vXir6Jcyua" / Twitter

The brand consists of not only nail polish products but also a skincare line. One of the skincare products is a roll-on serum that can be used under the eyes, on wrinkles, and also on lips. The other skincare product is a serum infused with encapsulated pearls, which is so on brand. Love that for him. This product can be used alone or as a base for makeup. All of Harry's products are ethically sourced. They are all vegan, cruelty-free, and gluten-free. The nail polish formulas are biodegradable and the packaging is made from recycled material.

InStyle on Twitter: "Harry Styles in pearls. That's it. That's the whole tweet. https://t.co/9lGPlIGnve" / Twitter

This past week, the artist revealed the brand would be dropping sweatshirts. They are also ethically sourced. People who pre-ordered the nail polish were sent a pre-sale code for the sweatshirts.

The artist had this to say about the brand, "I wanted to find a way to explore more ideas and have more opportunities to collaborate with people who were inspiring me; that's how Pleasing was born. Starting the brand with beauty felt exciting because creating great products is a unique way to make people feel good."

Find Your Pleasing" With Harry Styles' New Beauty Brand - THP


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